Paradies-Fotobuch Nature with Blue Angel now available at dm

Customers of dm-drogerie markt can now order the first photobook awarded the Blue Angel environmental label for resource-saving and environmentally friendly printed products (DE-UZ 195). Under the dm brand "Paradies-Fotobuch" dm customers can now preserve their memories while protecting the environment. The Paradies-Fotobuch nature is available in three formats: A4 Portrait, A4 Landscape, and 20x20.

As the first provider on the market, the photo lab allcop has developed a photobook certified by the RAL with the Blue Angel environmental label. This involved comprehensive testing, requiring stringent evidence of the environmental compatibility of the materials, as well as the production and packaging processes. With this, dm-drogerie markt and allcop set entirely new standards in the field of more sustainable photo products.

For a year now, dm has been offering its customers the sustainably designed Paradies-Fotobuch nature A4 Portrait by allcop. Compared to a conventional A4 Portrait photobook in digital print, it saves 42% CO2e emissions (the Product Carbon Footprint was determined in cooperation with myclimate Germany).

With the recent Blue Angel certification of the entire product and the expansion of the product line to include A4 Landscape and 20x20 formats, dm strengthens its range of sustainable photo products. The two new formats of the Paradies-Fotobuch nature are also printed on 100% Blue Angel certified recycled paper and produced with electricity from 100% renewable energy sources. The silky matte, white paper with only minimal material inclusions from the recycling process ensures vibrant and beautiful color reproduction. By avoiding lamination on the cover, customers can even completely recycle these products with waste paper. The printing process used is ideally suited for de-inking in the recycling process, allowing the ink to be removed from the paper and the fibers to be reused. Additional plastic wrapping is also avoided in shipping. dm customers receive the Paradies-Fotobuch nature well-protected in FSC®-certified shipping packaging.

Lena Ehinger, category manager at dm-drogerie markt, is convinced that the Blue Angel environmental label can serve as a guide for customers: "We observe that people are increasingly looking for sustainable alternatives in various aspects of their lives. The Blue Angel is a reliable environmental label and helps our customers find these more sustainable product alternatives. Together with allcop, we now demonstrate that photo products can also be comprehensively sustainable." The relevance of this topic is underscored by the EU consumer protection regulations for greater transparency that came into force in March.

That environmentally friendly products and highest quality are not mutually exclusive is confirmed by Andreas Schätzle, Chief Commercial Officer at allcop: "dm knows us as a supplier of high-quality products. We naturally continue this commitment in our efforts for more sustainable products."