New dm private label range for photo calendars

In cooperation with allcop, dm offers a new private label range of photo calendars.

For 15 years, allcop has been producing top-quality products for dm's own photo book brand Paradies-Fotobuch. This strategic partnership has now been expanded with the introduction of a new own brand in the photo calendar segment. For the 2023 Christmas season, allcop will produce dm's new Paradies photo calendars for the first time.

Quick and easy to a beautiful result - this is how the brand essence of the new own-brand Paradies photo calendar can be described. In order to offer dm customers this product experience, allcop provides reliable and fast production and logistics capacities as well as its software solutions. At, dm's online store for individual photo products, users can order Paradies photo calendars either online or via ordering software. Inspiring product descriptions help them to choose the right calendar format.

"We are delighted that we have been able to deepen our long-standing, trusting collaboration on the Paradies photo calendar private label and that dm has also placed its trust in us in this product area," says Andreas Schätzle, Chief Commercial Officer at allcop, describing the new partnership. In addition to software, marketing support, production and logistics, allcop also offers customer service for its own-brand products as a relevant building block for continued successful cooperation.

The brand launch was accompanied by major investments in the production areas at allcop. Andreas Schätzle: "We strengthened our digital printing capacities and the finishing area with new machines and rethought processes." In total, the project took around six months.

Lena Ehinger, Assortment Manager Photo at dm, sees the following advantages in the new own-brand calendar: "We want to offer our customers a relevant product range. The Paradies photo calendars give them another design option for their personal memories and at the usual low price at dm."

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